November 2007

INSIDE

Cross- border buying set to cost Canada, but boost U. S.

Holiday Luncheon
and Raffle to benefit the Forgotten Children's Fund


Making Your Mall a Visual and Profitable Success

Ballot


 

 

 

Election Time!
Your Vote Counts!

Please click here for
your 2008 NSCA Ballot.

Our deepest thanks and appreciation go to outgoing Board members, Sandra Smith with RK Getty Corp and Jerry Alder with Alderwood Mall!

 

 
 
 
 
 
 
 
 

MAKING YOUR MALL A VISUAL AND PROFITABLE SUCCESS

1.  See your center as a customer from the very first time.
 
2. Try to find something that makes your center different from the center down the street. eg. a store, a service, a restaurant, or even parking or shopping times and promote it. Make it special and appealing for them to return.
 
3. Convince customers it's an experience to shop there. A new lifestyle experience.
 
4. Promote marketing events throughout the mall or center, different locals, same ads and large enough for people to see and understand while walking past without stopping. Signage is very important. Its a fast paced time and people are in a hurry, so make sure they can see what is happening that makes your center so wonderful that will get them to come back.
 
5. Keep your center visually appealing. Merchandising o f perm . and temp. tenants is vital during this time and any time of year
Cleanliness always helps fast shopping experience.
 
6. Try to make the tenants to step up to the next level of merchandising (we know they are not Neimans, but let's try to get that dollar store to look more presentable to get the higher client) Promote an item in those store that makes it look like the next level. Higher level of shopping means more money comes your way faster and longer.
 
7. A visual experience also includes good customer service. Don't turn someone looking for something else away, convince them they NEED this item too.
 
8. If you have empty stores, merchandise them with other stores within your center, hopefully something from the other end
of the center to let the customers know what is on  the other side. A customer usually doesn't want to spend the time to know the whole mall which means they will only go to certain areas and yo u have to let them know what is in the rest of the  center that they are missing. If you are merchandising  windows or store fronts and they are too large, reduce their size with black paint, making a more focal point of the merchandise.
 
9. Know your tenants' good points and bad points. Work with them and they will in turn work with you.
 
10. You have to WOW the customers one way or another. Remember, it is a visual experience from the parking lot entrance to when the customer leaves with the shopping bags in their hands. No matter what type of center you have . MAKE IT SPECIAL FROM THE OTHER CENTERS---FROM ORDERING ONLINE.  YOU ARE THE ONLY CENTER THAT EVERYONE WANTS TO COME TO DURING THIS TIME OF YEAR. and the rest of the year will hopefully follow.
 
Thank you
Happy Shopping and good profits for all,
Jim Barbaley
JWB Designs

 
 

 

Holiday Luncheon
and Raffle to benefit the Forgotten Children's Fund


December 11th
Top of the Washington Athletic Club
1325 Sixth Avenue, Seattle  98101
206-622-7900

11:00 - 11:30 - Networking time
11:30 - 11:50 - Registration
 11:50 - 1:00 - Program

$35 members
$55 non members
Space is limited to the first 50 registrants, so make your reservations now!

You may park in the WAC garage or underneath the Sheridan Hotel (across the street). There is a fee for parking there and street parking is very limited.

Luncheon Menu Options:

Starter for everyone:
  Mixed Baby Greens with Candied Pecans, Roasted Pears, Stilton Cheese and House Cider Vinaigrette.

Entree:  Your choice:
Chicken di Forestiere. A Herb Seasoned Supreme Chicken Breast stuffed with Wild Mushroom Ragout Topped with Marsala Jus, accompanied by Herb-Asiago Risotto and Seasonal Vegetable Bouquetiere 
or
Petite Filet Medallion with a Gulf Prawn Pescatore. Accompanied by Riso Verde and Seasonal Vegetable Bouquetiere.

Dessert:  Chocolate Mint Mousse Torte and Peach Berry Crisp

Email Katie to register.  Be sure to include your entree choice.

If you would like to donate an item for the raffle to benefit the Forgotten Children's Fund, please click here to contact the office.

Final Board Meeting of the year!
November 20th.

 

Cross- border buying set to cost Canada, but boost U. S.

Trend could hurt domestic growth, online economic research firm forecasts
BY ERIC BEAUCHESNE,
CanWest News Service

OTTAWA — Cross-border shoppers will rob the Canadian economy of billions of dollars in economic growth, an economic think- tank is warning.

The surge in cross-border shopping due to the strong dollar, and the slump in exports, could knock nearly three- quarters of a percentage point off growth in the Canadian economy, says Action Economics, an online economic research firm.

However, the U. S. economy could get a much needed boost from the rise in cross- border shopping, as well as an increase in exports and drop in imports resulting from the relative weakness of its currency against the dollar, the report adds.

“Overall, the rapid rise in the Canadian dollar should resonate through both the Canadian and
U.S. economies well into next year,” it said. The loonie closed at $ 1.03 US. “ Canadian dollar strength adds to the downside risk for Canada’s domestic economy via deflection of consumer spending, and will likely exacerbate an already difficult environment for some Canadian exporters,” it said. “ In contrast, the U. S. economy stands to benefit via increased retail sales and export demand, which would provide a timely offset to what is shaping up to be a sizable drag from residential investment.”

Ryan Brecht, an analyst with Action Economics and author of the report, said in an interview that it’s difficult to put a dollar estimate on the cost to the Canadian economy of the increase in cross- border shopping but that it could be significant and in the billions of dollars.

The report was issued amid evidence that the U. S. housing market meltdown was deepening, adding to fears of a consumerled U. S. recession.

However, BMO Financial Group said that its chief investment officers on both sides of the border agree there is “ no recession on the horizon.”

“Despite the worsening U. S. housing market, low consumer savings rates, a protracted credit crunch and a soaring Canadian dollar, the chief investment officers  from BMO Financial Group’s Canadian and U. S. private banks have a positive outlook for North American equity markets and economies in 2008,” it said.

“ The potential for a U. S. consumer led recession is the biggest risk,” BMO said. “ Yet, the CIOs expect the Fed to orchestrate a soft landing . . .”

Another Canadian investment firm said the Canadian economy has become a lot less dependent on the U. S. and more so on emerging markets, like China’s.

“ The Canadian economy, dollar, and equity markets continue their decoupling from what’s going on in the U. S.,” Richardson Partners Financial said.

“ Driving the performance of the Canadian market over the past five years has been the unprecedented growth in the emerging markets and the resulting demand for commodities.”

Still, it conceded that its optimism for Canada’s economy is tempered by the U. S. slowdown.

“ The slowdown in the housing market is beginning to have an impact on the broader economy as consumer spending is showing clear signs of slowing,” it said. “ While there are other parts of the U. S. economy — exports, corporate spending — that are performing well, overall growth should continue to slow. . . .”

And it’s not clear if U. S. interest rate cuts to date will be enough to prevent a recession, also adding that further rate cuts will likely be needed.

The Action Economics report suggests that within North America the dollar could shift growth from Canada to the U. S..

“The sharp appreciation in the Canadian dollar has spurred a Canadian cross- border shopping spree to exploit the most advantageous exchange rate since the mid- 1970s,” it said, noting visits to the U. S. were up nearly six per cent this year, before the loonie reached parity, and that evidence suggests they’ve increased even more since. “ The migration of shoppers could dampen sales at Canadian retailers while providing a timely b o o s t to U. S . exporters and retailers.”

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Check it out for important Association and Industry news.
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www.THENSCA.org
 

Contact Info::
PO Box 6906, Tacoma WA  98417
Toll free 1-877-460-5880
Fax 1-253-265-3043
aminc2@comcast.net

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